Ekaterra’s media account goes to PHD in new global appointment

Kalila Welch

July 25, 2022 10:41

Ekaterra has appointed PHD globally to deliver integrated media strategies, planning and buying duties across its suite of tea brands, including Lipton, PG Tips, Pukka and T2, effective from August this year.

Formerly a division under Unilever, the new appointment comes as Unilever’s sale of its tea business to CVC Capital Partners Fund VIII for €4.5 billion (AUD$6,643,049,184) on a cash-free, debt-free basis, was completed earlier this month.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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