Aldi issues ‘epic reminder’ for its special buys

Discount supermarket Aldi has released a new spot to promote its special buys deals this month – promoting the extreme things consumers can do to ensure they remember the sale.

Created by BMF, the 30-second advertisement shows two elderly men walking into a door frame which has been lowered to act as a head-bumping reminder.


“Well you can’t miss that,” says one of the men after knocking his head.

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