Elders Insurance campaign targets small businesses looking for consistency

Elders Insurance, part of QBE Group, is pushing its local credentials and targeting small and medium businesses in its new campaign from The Core Agency.

The campaign focusses on the reliability and consistency of Elders’ service throughout the ups and downs of its clients’ businesses, and is centred on the brand’s message ‘Our way never gets old’.

The concept for the campaign was based on the brand’s  retention rate and the decades-long relationships between many customers and their agents.