Australia’s top news sites take a hit despite election
Readers turned away from Australia’s top news sites in droves in April, with only 7news.com.au and The Age increasing their readership.
April saw the escalation of Donald Trump’s tariff war, the death of Pope Francis, and four weeks of relentless federal election coverage. There was also a tasty mushroom poisoning trial, floods in Queensland, and ANZAC Day controversary.
Despite the glut of news, Australians turned away from the major news sites according to the latest Ipsos iris data, with eight of the top ten sites cumulatively losing 2.93 million unique readers this month. ABC News remains in top spot, but lost audience, albeit a modest 1%.
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