Of elephants and laneways
Dr Mumbo commends David Droga who last night was the keynote at the Great Australian Marketing Awards, ahead of today’s Global Marketer Conference.
Halfway through the talk about marketing in society today Droga acknowledged the elephant the in room, Woolworths’ decision on Monday to change it lead creative agency to Leo Burnett.
“When I got on the plane we had a big agency in Sydney and when I landed we had a slightly smaller agency in Sydney,” Droga joked to the crowd.
