Eleven PR’s Rob Lowe and Magnum’s Matt Holmes launch ‘a more human’ PR agency

Poem bosses: Holmes and Lowe

Poem bosses: Holmes and Lowe

Senior public relations executives Rob Lowe and Matt Holmes have come together to launch what the pair are calling a “more human” PR agency, Mumbrella can reveal.

Lowe, who was most recently PR director at Whybin\TBWA Group’s Eleven PR, and Holmes, who was creative director at Magnum PR, have left their agencies to launch the new venture called Poem. 

“We feel that the industry has lost sight of what makes consumer PR a unique skill set; that’s the learned ability to know what will interest people and get people talking,” said Lowe.

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