Elisa Adams and Stephen Prendergast launch research and insights agency Future EQ

December 13, 2019 10:15

Elisa Adams and Stephen Prendergast have launched a new insights agency, Future EQ, which intends to predict and prove the outcomes of marketing, CX and brand business decisions.

The agency is touting its ability to fuse “behavioural economics with a unique method of modelling and prediction” to ascertain how strategic business decisions will affect the outcome on company performance.

Elisa Adams and Stephen Prendergast have launched research and insights agency Future EQ

Adams is the CEO and founder of Sprout Research, which has been operating since 1998. According to LinkedIn, Sprout Research utilises behavioural economics, neuroscience, artificial intelligence and social listening, to uncover insights which inform business strategies to drive growth.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Elisa Adams FutureEQ Prescience Research Sprout Research Stephen Prendergast

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Elisa Adams and Stephen Prendergast launch research and insights agency Future EQ

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