Ella Baché debuts digital-first campaign using social media influencers

Ella Baché has shifted its focus to millennials in a new digital-first campaign, using social media influencers to attract younger audiences.

The summer campaign marks the first time Ella Baché has focused on digital, the brand previously pushed out campaigns focused around out-of-home and print.

The campaign is being led by model and social influencer, Tahnee Atkinson, who will help push the brand through social.