Elon may be a terrible platform proprietor but he’s got a point in his court case against advertisers

Welcome to an end-of-week update from Unmade.

Today: Elon Musk’s decision to sue former Twitter advertisers is laughable, but the legal case raises a real issue about brand safety doctrines. And Enero falls below a $100m market capitalisation for the first time since Covid.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• Member-only pricing for our HumAIn and REmade (October 1) conferences;