brand safety

The brand safety imperative: Why the industry must take responsibility now 3

StW: How agencies are screwing news media with lazy brand safety; Google’s biggest AI search rival reveals ad plans

Elon may be a terrible platform proprietor but he’s got a point in his court case against advertisers 1

‘Awareness isn’t enough’ – how advertisers can solve the very modern crisis of brand safety

The time Mumbrella accidentally funded Breitbart 29

UM’s global brand safety officer: ‘Clients still prefer cheaper, risky environments’ 1

Brand safety risks increase for Australian advertisers, says IAS

#BoycottFedEx marks a shift from brand safety to human safety 2

More traffic doesn’t necessarily mean higher ad revenue 1

Brand safety is more complex than the marketing industry thinks, claims Inskin study

YouTube tightens monetisation criteria amid brand safety concerns

The state of transparency in 2018: We’re in for a bumpy ride

More eyeballs on more sites does not mean more customers 2

YouTube CEO speaks out about growing brand safety concerns 1

‘There’s never been more confusion’: Media heads on navigating digital advertising 2

When brand safety beats viewability | Mumbrella360 video

Facebook and Google have ‘won the battle’ against publishers and are now coming for media agencies 4