brand safety

Pay by the click and only advertise on reputable sites to beat ad fraud, Outbrain founder tells marketers 16

Brand safety worries mean marketers are missing out on podcasting’s potential, marketers told 1

‘Marketers told me they are feeling uneasy’: Facebook to boost advertising transparency 4

How the Rubicon Project plans to become the supermarket of programmatic advertising

Ad fraud and transparency issues force a crack down on media agency management finds WFA 1

Corporate Australia’s YouTube brand safety blockade continues but the government makes exceptions for Border Protection campaigns 1

Brand safety promises from the ‘premium’ publishers need to be challenged 13

Brand safety more important than viewability for Westpac 1

Google boss Pellegrino admits: ‘We’ve let a lot of people down’ on brand safety 1

Ads followed by offensive content don’t affect brand sentiment, local study suggests 6

A lesson in brand safety 13

Google surrenders with third party verification for advertisers on YouTube but downplays exposure 11

News Corp looks to capitalise on digital brand safety concerns in new campaign 7

Twitter launches pre-roll ads on live video content 1

Radiumone announces partnership with Integral Ad Science

J&J marketer: ‘We all need to take responsibility for brand safety’