News Corp looks to capitalise on digital brand safety concerns in new campaign
News Corp Australia has unveiled a four-week brand safety campaign to assure marketers its digital platforms are trusted environments in which to place ads.
The campaign poses the question ‘Do you really know where your ads are today?’, encouraging brands to think about where they are putting their money amid the YouTube programmatic crisis.
This is a good start to differentiate premium content produced professionally from the UGC crap on the two tech platforms. No wonder brands have got themselves into strife dealing with these content repurposers.
Will be great to see the day when News can work with, rather than against, Fairfax (and other Australian publishers) to position the Australian publishing industry in that way. ThinkTV has done a good job for TV – come on Australian publishers.
This is ironic considering brands that advertise in the Daily Tele will continue to appear alongside Mark Latham who bullies school students over their sexuality and attacks domestic violence victims.
Not a broad generalisation to call all content on YT and FB crap?
might want to check whether newsxtend is squeaky clean – retargeting for businesses presumably off a few exchanges.
You would want to make sure if you make these claims you can back them 100%
@The Facts
I was thinking the same thing.
Many brands, (especially in Europe with the #stopfundinghate campaign) are pulling ad’s out of the gutter press. Under the watchful eye of an editor there are too many examples that titles, published by News Corp, should give enough reasons to clients, to pull their ad’s.
“ad’s”????
Headline in red on today’s Daily Telegraph “CRIES OF A YOUNG GIRLS AS HER FAMILY DIES” – any less gross than YouTube? No.