J&J marketer: ‘We all need to take responsibility for brand safety’

A senior Johnson & Johnson digital marketer said yesterday that the company has started asking its media agency more questions about the accuracy of programmatic ad targeting after a number of “shocking” ad placements.

Louisa Thraves at Mumbrella360 yesterday

Speaking in a session hosted by ad tech firm Integral Science at Mumbrella360 yesterday, Louisa Thraves, senior digital marketing strategist for J&J Pacific, said the company didn’t want to “bury our head in the sand anymore” and needed to take responsibility for ensuring its digital ads do not end up in the wrong places.”

“It’s been pretty eye-opening, it’s fair to say,” she said in response to a question from Integral Science’s David Hahn on her views on the challenges of digital marketing. “We’re concerned. There are several challenges in digital and one is definitely our media quality,” she said.