Brand safety worries mean marketers are missing out on podcasting’s potential, marketers told

Live reads by popular hosts are the most effective advertising method on podcasts but marketers worried about brand safety are failing to maximise their potential, delegates at Advertising Week in New York have been warned.

Speaking at The Power of Audio Summit, Lex Friedman, chief revenue officer of podcast advertising network Midroll Media, said live reads by hosts resonate best with audiences because there is already an in-built trust. He added they are even more effective if the brand allows the host to inject their own personality into the read.

Lex Friedman, chief revenue officer of Midroll Media