YouTube CEO speaks out about growing brand safety concerns
YouTube CEO Susan Wojcicki has spoken out about growing brand safety concerns, claiming the video sharing site will be implementing “stricter criteria” and strengthening its review teams to ensure “bad actors” don’t receive a share of the advertising dollar.
Wojcicki: ‘I’ve seen how some bad actors are exploiting our openness’
In a blog post published on the Google website, Wojcicki explained how the video sharing service is planning on “ramping up our team of ad reviewers to ensure ads are only running where they should.”
“I’ve seen how some bad actors are exploiting our openness to mislead, manipulate, harass or even harm,” she wrote.
YouTube and to be fair Facebook (+ Insta) are publishing channels. They MUST take responsibility for the content aired on their channels. There are two main areas of content that must be cleaned up:
1) The broadcast content (vid’s, pic’s, content)
2) Comments
Whilst the traditional publishers are crying foul (mainly the commercial television channels), they are worse. YouTube / Facebook do not discriminate. All sides can publish and all sides can comment. Let’s take Sky News as an example: bias, and serving an evident agenda for Murdoch. If agencies and the brands themselves truly care about their image, then they must stop funding the hatred of the commercial television networks.