Brand safety risks increase for Australian advertisers, says IAS

March 28, 2018 5:10

Australian brands are facing increased brand safety risks with their online advertising, with publishers reporting more violent content, says marketing analytics service Integral Ad Science in their Media Quality Report.

The report found that while Australian brands are less exposed to risk overall compared to their US counterparts, threats to brand safety increased from 7.2% to 8.8% compared to the previous half year.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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