More traffic doesn’t necessarily mean higher ad revenue
Tug Agency’s Hannah Thompson sets straight the assumption that more traffic will inevitably translate into more clicks on your ads.
Perhaps one of the biggest misconceptions of digital advertising is “sites that bring in a lot of traffic are the best platforms to place ads.”
No matter how appealing and creative your advertisement may be, if the website that it’s on doesn’t produce quality content, your ad will probably underperform.
Surely no one in programmatic is allowed to admit that advertising across thousands of low quality (or even anonymous) sites is a sh1t idea?