Embrace the flexibility in a freelancer’s working week
With no strict nine till five, adland should set its sights on the freelancer when the going gets tough, writes Cavalry CEO Dave Bentley.
Unlike companies, freelancers aren’t always shackled by the constraints of a Monday to Friday working week. Instead, a large contingent of freelancers prefer to mix up when they work by swapping week days for evenings and weekends.
In an age where there is increasing pressure on companies to deliver more with less time and resource, could this be an under-utilised area of freelancing to help drive up productivity and hit deadlines?
More so than full time employees, freelancers can shape their week by balancing what works best for their personal and professional situation. After all, flexibility and control of time are core drivers for why people choose to freelance.
