Emerald Foods appoints TBWA Melbourne and Eleven to creative and PR

Emerald Foods has appointed TBWA Melbourne and its sister agency Eleven to its creative and public relations accounts, respectively, following two separate competitive pitch processes.

TBWA will be providing creative services for Australia and New Zealand, with a focus on Emerald Food’s foundation brand, New Zealand Natural.

TBWA Melbourne will be focused on the New Zealand Natural brand

Eleven’s remit as public relations agency of record will cover Emerald’s stable of brands including Mövenpick, Zilch, Killinchy Gold and New Zealand Natural. It will offer services including communications strategy, media relations, influencer engagement and activations.