Emerson to swap Zing for The Prosperity Principal

Tim Burrowes

July 3, 2009 11:56

PR agency Zing’s head of digital Geoffrey Emerson is quitting the award-winning Sydney agency to set up his own digital offering, Mumbrella can reveal.

The Prosperity Principal (P2) is aimed at helping small and medium sized businesses with their online marketing.

Emerson – who will also continue to consult with Zing – told Mumbrella: “I’ve seen a gap in the market to bridge the gap between develoment houses and big agencies.”

The new company will offer three services. Trusted Avatar is aimed at helping companies with their reputations within social media; Whisper Audit is aimed at helping companies and public bodes understand what is being said about them online; and The Prosperity Package will helps brands right from the basics of building a site.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

mozo PR Zing

2 COMMENTS

P2P do be do 3 Jul 09

The Prosperity Principle… or P2… I wonder if it’ll be related to Darren Woolley’s P3, sorry, TrinityP3. If so, in time, will it be dubbed DichotomyP2 as it bridges the abyss “between development houses and big agencies”
Anyway, it’s always interesting when people start up new models (it is new isn’t it?): good luck!

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Mal Damkar 3 Jul 09

Good Luck Jeffster,

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