F.Y.I.

EMMA announces new engagement metrics

June 23, 2014 12:25

Five new points of measurable engagement have been unveiled by Enhanced Media Metrics Australia today.

The release:

Australia’s cross platform audience insights survey emma™ (Enhanced Media Metrics Australia) today announced a new engagement metric designed to demonstrate a reader’s unique relationship with printed newspapers and magazines.

The engagement metric will measure 189 publications, including newspapers, magazines and newspaper inserted magazines.

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Topics

ad Advertising analytics digital Emma Marketing Media metrics

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EMMA announces new engagement metrics

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