EMMA is the ‘oracle’ for advertising spend, says NewsMediaWorks’ Peter Miller

Zoe Samios

September 7, 2017 8:59

Peter Miller, NewsMediaWorks’ new CEO, has said readership metric EMMA (Enhanced Media Metrics Australia), is the “oracle” for what advertisers should be doing with their ad spend.

Speaking with Mumbrella following his appointment to the not for profit industry body, Miller added advertisers did not want to be making business decisions on a “half-arsed view” of where their dollars are going.

Miller: EMMA the most valuable metric available for advertisers

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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2 COMMENTS

Gezza 7 Sep 17

Hi Mumbrella – I suspect a couple of typos:

“All around the world readership demonstrate that publications, or hard copy publications have one reader,” – should this be “more than one reader” ?

Also: “…They haven’t, but there’s a media advisor view because they’ve been discontented in media schedules, and yet they are incredibly powerful,” Should that be “discontinued” ?

User ID not verified.

Vivienne Kelly 7 Sep 17

Hi Gezza,

Thanks for flagging these mistakes. They have been fixed.

Vivienne – Mumbrella