EMMA to incorporate Nielsen Digital Content Ratings from January
Nielsen’s Digital Content Ratings are to be incorporated into the Enhanced Media Metrics Australia audience measurement figures from the beginning of next year.
In May, the Readerships Works renewed the EMMA contract for five years with Ipsos and Nielsen. At the time, the digital aspect of the survey included data from Nielsen’s Digital Rating Monthly survey.
The team behind EMMA (L-R): Brian Hogan – Ipsos, Monique Perry – Nielsen and Mal Dale – The Readership Works
