Emotional plea from children with disabilities leads ‘All We Ask’ campaign for Steve Waugh Foundation
A charity seeking to raise awareness of rare diseases in Australia has launched a campaign via Leo Burnett Sydney with a short film by Ingvar Kenne of The Pool Collective.
The short video spot features children with disabilities holding signs that draw attention to the weird and wonderful things people do to raise money for charity, while all they ask is to raise awareness of their disease.
“Inviting the children with rare diseases and their families to be the stars of the film gives the piece the authenticity and allows them to show their strength and positivity, while highlighting their need for assistance,” a spokesperson for Leo Burnett said.
The campaign aims to raise awareness of the 1.2m people who suffer from a rare disease in Australia, 400,000 of whom are children.
Pim Van Nunen, creative director of Leo Burnett Sydney, said: “It was a pleasure to work with the families we are aiming to help through this project. Showing them in a positive light rather than focusing on their issues really helps this film stand out in the category.”
Credits
Steve Waugh Foundation: Client
Leo Burnett Sydney: Agency
Andy DiLallo: Chief Creative Officer
Pim Van Nunen: Creative Director
Scott Huebscher: Creative Director
Claus Stangl: Art Director
Gary Williams: Copywriter
Chris Baron: Editor
Rita Gagliardi: Agency Producer
Rachel Rider: Agency Producer
Holly Cracknell: Group Account Director
Juliette Taylor: Account Manager
Steve Waugh Foundation
Trish Van Leeuwen: Chief Marketing and Philanthropy Officer
The Pool Collective: Production Company
