Gavin McLeod joins Emotive as its first chief creative officer

Emotive has appointed its first-ever chief creative officer, Gavin McLeod.

McLeod has held a series of prominent roles in Australia’s creative agencies, including as executive creative director of RGA, AKQA and Ogilvy Australia. Most recently, he was the national chief creative officer at CHEP Network.

Simon Joyce, the founder and CEO at Emotive, said ‘founding’ an agency never really stopped, and the company needed to find a creative partner to help drive what comes next.

“Gav is that person,” he said. “Smart, open, culturally tuned, a digital and AI native, and someone who genuinely cares about people and the work.”

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