Emotive raids GPY&R for strategic planning leader

September 14, 2016 10:16

Emotive has boosted its executive team with the appointment of former GPY&R executive planning director, Lucielle Vardy, in the newly-created role of chief strategy officer.

The role is a first for the 18-month-old agency which attracted attention for its work for clients including Optus, Xero and Universal Pictures.

Founder and CEO, Simon Joyce, said it was the right time to make a commitment to a strategy lead.

“We are really excited to have Lucielle join the Emotive team,” Joyce said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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