Encore iPad app – 909 and counting

Tim Burrowes

July 26, 2012 12:30

I think we might be onto something.

Just over a fortnight ago, we made our sister title Encore magazine’s iPad edition free.

Based on the results so far, we’re cautiously optimistic that it’s working.

Although I can’t stress enough that this is really early days.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Encore iPad

3 COMMENTS

mumble 26 Jul 12

If you provide an Android app I’ll bet you beat those numbers

User ID not verified.

mumbrella 26 Jul 12

Him Mumble,

We’re working on it.

Cheers,

Tim – Mumbrella

David Ogilvy 29 Jul 12

900 downloads.. wow. Look out Fairfax

User ID not verified.

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Encore iPad app – 909 and counting

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