Encore magazine joins the Mumbrella stable

Tim Burrowes

December 16, 2009 12:12

The team behind Mumbrella has today bought Encore Magazine from Reed Business Information.

The deal will see Encore’s monthly print magazine, website and email newsletter move across to Mumbrella’s parent company Focal Attractions from January 1.

Encore has been a mainstay of the Australian film, TV and advertising production sector for three decades.

Encore editor Miguel Gonzalez will move across with the magazine.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

6 COMMENTS

Lauren Miller Cilento 16 Dec 09

This is fantastic news. I hope this means that Encore will develop a greater blog/twitter/mumbrella like relationship with stakeholders.

mumbrella 16 Dec 09

Thanks, Lauren – that’s certainly part of the plan!

Cheers,

Tim – Mumbrella

John Grono 16 Dec 09

Great move Tim. Keep us informed. My wife is a TV producer and would love an “Enbrella” to go with the magazine.

User ID not verified.

JD 14 Jan 10

no chance of an ad based model instead of subscription payment for content and directory access?

User ID not verified.

mumbrella 14 Jan 10

Hi JD,

I’m glad to tell you that the Encore website will indeed be ad-suppported. (Please bear with us over the next couple of days while we (bumpily, I’m sure) migrate the content.

I should point out that the Encore Directory was not part of the purchase, and that remains with Reed. You can now find that at http://encoredirectory.com.au.

Cheers,

Tim – Mumbrella