Encore’s new weekly edition goes live

Tim Burrowes

January 31, 2013 2:35

Mumbrella’s sister title Encore has today launched as a weekly, tablet-only edition.

The title is already live in Apple’s App store, with the Google Android edition available tomorrow.

The move to weekly publication coincides with a widening of Encore’s content to cover the same media and marketing landscape as Mumbrella.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Encore iPad

3 COMMENTS

Andrew Bolt & Gina Rineharts love child 7 Feb 13

Hey Tim,

How are the downloads of the new weekly tablet app going? Would love to see a post on “The First Two Weeks Of The Weekly Experiment”.

You marketing it very very hard, so what are the numbers like? Is it a viable business?

User ID not verified.

mumbrella 7 Feb 13

Hi AbGRLC,
Thanks for the question. I’m just preparing for tonight’s Ask The Marketers session in Melbourne but will happily come back with some stats when I’m back at my desk.
Cheers,
Tim – Mumbrella