Endeavour Group appoints new creative agency

Endeavour Group has appointed a new creative agency following an extensive process.

On Monday, the Australian drinks and hospitality business announced that BMF has won the account and will work across its portfolio, which includes Dan Murphy’s and BWS.

In a statement, Endeavour Group said BMF won out the process after it was “identified as the preferred agency for their strategic excellence, innovative approach to creative thinking, and their experience in retail and hospitality”.

“We made the decision to move to a single creative partner to help us lift the role and influence of creativity in our organisation,” Endeavour Group’s chief marketing officer, Jo Rose, said.