Endeavour Group nabs Qantas’ Catriona Larritt to lead streamlined customer and marketing unit

Endeavour Group has poached Qantas chief customer and digital officer Catriona Larritt to lead a newly consolidated customer and marketing remit.

Larritt will take on the role of Endeavour Group chief customer officer, overseeing marketing insights, digital, e-commerce, data and AI, and the group’s loyalty programs. She will officially step into the role on 27 January 2026, following reports that she would leave Qantas by the end of December.

Larritt’s appointment comes amid significant changes to the ASX-listed owner of Dan Murphy’s and BWS’ marketing functions over the past 12 months. The changes began with the departure of chief marketing officer Jo Rose last November, followed by Josie Brown, former GM of Marketing for BWS, stepping in as interim CMO in February.