Energizer appoints UM as global media agency of record
Energizer has named UM as its global media agency of record, seeing the IPG Mediabrands’ agency expand its remit across the full international portfolio.
The APAC region – across Australia, New Zealand, South Korea, Malaysia, Singapore, Indonesia and the Philippines – is now included in the agency’s remit, which involves all strategy, planning, buying, research, and data and analytics duties across Energizer’s battery, portable lighting, and auto care brands.
How will they service this after redundancies and a hiring freeze? I suspect that hiring freeze will miraculously be bypassed… Feel for those that needlessly lost their jobs.