Energy moves: Atomic 212 to retain Origin; OMD wins BHP in global shift; AGL decision extended

Calum Jaspan

June 8, 2022 10:45

Independent agency Atomic 212 is expected to retain the media account for Origin Energy, one of Australia’s largest energy providers, Mumbrella understands. OMD has also won the media account for Australia’s largest company, BHP.

Atomic originally won the Origin business in 2016 – then thought to be worth close to $40 million in annual billings, and has now won the account following a competitive review.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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1 COMMENTS

Funny ... 8 Jun 22

Actively pitching for these clients seems to be the polar opposite of what staff and management within these agencies passionately post about on Linkedin. I guess money talks.

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