Enero attracts investor attention from James Packer as share price builds

July 10, 2016 2:20

Enero, once the problem child of the advertising industry which has defied regular predictions of its imminent demise, appears to be finding favour in the market with a series of investors joining its roster and its share price having rallied over the past six months.

The Enero board

While just a fraction of the size, Enero’s share price now sits comfortably above that of its recently merged global rival WPP (which took over STW Group earlier this year) trading at $1.20 at close on Friday, compared with WPP’s price of $1.03. However its market capitalisation is just over $100m compared to $872m for WPP AUNZ.

Enero’s agencies include ad agency BMF, PR house Frank PR, research specialist The Digital Edge, Naked and issues management company CPR.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Contango Enero James Packer NAOS

2 COMMENTS

funny 10 Jul 16

This investment is funny, and I suspect made by people who are investing in advertising and media as a category rather than having any understanding of the brands potential with the Enero fold.

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roger Colman 11 Jul 16

Note : The UK pound decline is not a postive short term unless UK economic activtity picks up immediateoly upon the currency depreciation.

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