Enero ends the era of Naked in the UK but backs Australian and Japan operations

April 4, 2017 2:43

The closure of Naked’s UK business just nine years after it became the flagship international acquisition of Photon Group will not have any impact on Naked’s Australian and Japanese operations, the company has said.

The loss of the Virgin Atlantic Airways account late last year has forced the closure of Naked’s UK business however the company claims the Australian and Japanese operations remain profitable.

The media strategy consultancy first founded in 2000 by Will Collin, John Harlow and Jon Wilkins, was bought by Photon (now Enero) in 2008, with Collins telling The Guardian at the time “Photon has a swashbuckling style”.

That style led to the near collapse of the group under a mountain of debt before the business was rebuilt as Enero.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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