Enero Group acquires Orchard Marketing with a price cap of $27m

February 2, 2018 9:37

Marketing and communications network Enero Group has bought creative agency Orchard Marketing.

Enero Group will pay $5m in cash upfront with future payments subject to Orchard’s achievements and targets. The total purchase price cap is $27m.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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4 COMMENTS

Martin Palin 2 Feb 18

Well done Wai. Congrats mate. High quality work will always be in demand

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Muddling PR 2 Feb 18

How do they operate as an independent brand when they are ‘expanding and deepening our core service offerings across the group’ and they are ‘incorporating Orchard’s tech and digital capabilities within our midst’?
If that is the case they are not an independent brand they are sharing group services…

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Josh 2 Feb 18

Well done Orchard guys, so happy to see your success!

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Jason Tom 3 Feb 18

Way to go! Congratulations to Enero Group and Orchard Marketing. Great work Wai, keep up the great work! With the likes of Frank PR, Naked, Hotwire, BMF… this looks to be an amazing opportunity of endeavors and projects to come to fruition.

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