EngageTV hires former Nova exec Mark Shaw as director of strategy & commercial partnerships

Experienced media and marketing executive Mark Shaw has joined connected TV (CTV) and broadcast video on demand (BVOD) business, EngageTV.

Shaw joins as the EngageTV’s director – strategy and commercial partnerships, and his remit will include driving the company’s growth, as well as work on partnership with agencies, broadcasters, and technology providers.

Mumbrella understands that Shaw joined EngageTV at the end of June. His recent experience includes managing director of 88 Degrees and Rising, a London boutique management consulting firm.