Enigma names new Sydney managing director
Indie agency Enigma has nabbed Accompany Group’s principal, Joanne Lilley, as its new Sydney managing director.
Lilley joins the agency to drive its Sydney output. She will work closely with Newcastle MD Jack Mason, brand strategy head Olivia Hannah Matthews, and executive planning director Karl Bates, while developing key client relationships.
Reporting to Enigma’s founder Lisa Sutton Gardner, Lilley brings over 20 years of experience to the role.
She has previously worked with leading brands including NRMA, Macquarie Bank, Jetstar, The Sun, and more, in roles at Houston Group, Droga5, and most recently, Accompany Group.
“Jo is a prominent hire for Enigma – her appointment brings a new level of leadership and brand expertise to the business and our Sydney team,” Sutton Gardner said.
“I was impressed by Jo’s deep brand experience and leadership, with an extensive career. Jo also has a strong network of contacts in the Sydney market, and I know her track record for building lasting client relationships, and her passion and energy will be a welcome addition to Enigma.”
Of her appointment, Lilley said: “Throughout my career, I’ve been dedicated to building brands through deep strategy and effective creative work that solves business problems. I was immediately attracted to Enigma’s belief that ‘Chemistry is everything’ because for me, building relationships and creating real impact is critical.
“My focus has always been on delivering both short-term goals and long-term value, and I plan to bring this approach to Enigma and its clients. I look forward to sharing my brand transformation expertise with the team, to grow the business and help take the Enigma offering to the next level.”
The appointment is effective immediately.
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