F.Y.I.

Entertainment Book relaunches as Entertainment via M&C Saatchi group

August 4, 2022 8:55

Entertainment, formerly known as the Entertainment Book, has unveiled its relaunch in a campaign by the M&C Saatchi group, with media strategy from Bohemia.

The announcement:

Entertainment, formerly known as the Entertainment Book, have unveiled their relaunch in a campaign by the M&C Saatchi group. Created by M&C Saatchi Sydney with the integrated media strategy planned and bought by Bohemia, the campaign sets up the new creative platform ‘Tap for Fun’, evolving the original Entertainment Book into a new Entertainment app and connecting users to the hottest offers across dining, shopping, travel and more.

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