Entertainment media agency M moves into the creative world

July 21, 2016 9:38

After almost 20 years as the media agency for some of Australia’s biggest promoters, artists and music labels, Sydney agency M Advertising is expanding into the creative space.

Emma and Tim Triggs: “It’s a complex category with a unique set of challenges”

Founded 18 years ago by media specialist Emma Triggs, the agency is the force behind brokering media and sponsorship deals with Australian TV and radio networks as well as with brands associated with some of the world’s biggest artists, including AC/DC, Coldplay, Beyonce, Pink and Madonna, to name just a few.

It has also been the guiding force helping lure younger audiences to events by The Wiggles, Hi-5 and Disney.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

AC/DC agency Emma Triggs M Advertising Tim Triggs

4 COMMENTS

Beau Ushay 21 Jul 16

Congratulations Tim! No doubt you’ll kill it.

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Alan Robertson - Kinesis Media 21 Jul 16

Well done Emma. A great initiative to focus on your core strengths and broom the distractions. I wish you every success with it. The big media agencies could do worse than use your skills and tap in, rather than trying to replicate or re-invent this category expertise you have spent half a lifetime getting right.

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Emma Triggs 22 Jul 16

Thanks Robbo, appreciate your kind words and insights. Thanks again.

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Tim T 22 Jul 16

Cheers Beau. Much appreciated mate

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