Environment Protection Authority encourages Victorians to clean up their butts

The Environment Protection Authority (EPA) has kicked off its new summer anti-litter campaign encouraging Victorians to report litter.

https://www.youtube.com/watch?v=2cL83rkV0bA#t=49

The campaign is fronted by a young girl who explains what she’s learnt from EPA environment experts.

EPA CEO John Merritt said this year’s ‘A cleaner Victoria is in your hands’ campaign, by creative agency Icon, is focusing on cigarette butts as Victorians prepare for bushfire season.

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