EOFY boosts retail OOH as 65% of consumers prefer in-store buys: Shopper

Darcy Song

June 17, 2022 9:14

The retail out-of-home (OOH) sector is in luck, as 65% of consumers suggest they prefer to buy in-store rather than online, according to Shopper’s End of Financial Year (EOFY) study this year.

The study – which surveyed 2,516 Australians last month – reveals almost 9 in 10 shoppers will participate in EOFY sales this year.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

eofy Karissa Fletcher shopper

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EOFY boosts retail OOH as 65% of consumers prefer in-store buys: Shopper

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