‘Equal digital life’ the new mantra to drive ABC content says managing director
ABC managing director Michelle Guthrie has announced plans for the public broadcaster to extend its digital news reach, including a new Facebook Messenger service which will go live next week.
Guthrie: ‘The ABC cannot be frozen in time’
Speaking at the New News conference in Melbourne Guthrie announced plans, and rejected arguments the ABC should stick to broadcast and allow commercial players to dominate the online world.
“The ABC cannot be frozen in time, no matter how much some stakeholders would like it to be. Our commitment to quality cannot be measured through a line by line defence of every program,” she said.
Anyone suggesting the “ABC should stick to broadcast” in reality want’s the ABC to die. Ignoring digital is as dumb for ABC as it is for Channel 10. Michelle Guthrie understands this and naturally wants to make these changes.