ESPN launches Snapchat Discover with curated local and US content

The Australian arm of US sports broadcaster ESPN is the latest publisher to launch on the Snapchat Discover platform.

Australia is the first market outside of the US which ESPN has expanded to the platform, as part of its drive to grow its international digital channels, which was kick-started with an overhaul of the sites and increased focus on local sports.

Fox Sports is among several brands which operates in Australia to already have a presence on the burgeoning social platform, which advertisers and publishers see as a key gateway to engage millennial audiences.