ESPN to launch dedicated women’s sport platform ESPNW

ESPN is bringing its dedicated women’s platform ESPNW to Australia, with the platform set to live within ESPN.com.

Speaking with Mumbrella, Lance Peatey, director of digital products and partnerships at ESPN Australia and NZ, said: “This is not something we’ve just thought up overnight, it’s actually been quite an extensive journey. I’ve been speaking with Laura Gentile, who is the big boss of ESPNW for a couple of years now in terms of how we bring this to the Australian market.

“Off the back of our success of our local edition of ESPN.com this is the way we feel it is best for our market. It basically gives us an opportunity to serve a whole different audience, as a predominately male-demo focused network to this point we now have an ability to tap into a wider female audience.”