ESPN surges to second in Australian online sports market with one million new users
Sports broadcaster ESPN has gained a million website users in the last year and grown to be the second biggest sports site in the country, with the company crediting its focus on local sports for the growth.
Lance Peatey, Director – Digital Products & Partnerships at ESPN Australia/NZ.
The October Nielsen Digital Ratings data ranks the network as the second largest property in the sports category behind AFL Media and ahead of the Fox Sports sites, showing the largest growth among all digital sports publishers in Australia.
Lance Peatey, director of digital products and partnerships at ESPN told Mumbrella: “It’s just an extraordinary result for a category that only grew sort of just under 3% so for us to punch over 50% growth year on year is just extraordinary, we’re absolutely delighted with it.
if they didn’t FORCE fans to go to their shitty AUS site when we all actually want the US-based version their numbers would be a lot more realistic