ESPN sees surge in audiences on TV and digital thanks to Aussie stars in US

June 21, 2016 5:04

ESPN enjoyed a bumper audience for both its broadcast and website for Monday’s NBA decider, with more than 100,000 people on average watching the Cleveland Cavaliers beat the Golden State Warriors.

OzTAM preliminary results show the deciding game 7 of the NBA Finals, aired between 10:00am-12:30pm delivered 103,000 viewers for the pay-TV channel in Australia.

Haydn Arndt, general manager ESPN ANZ, told Mumbrella the result was a sign of real growth in the sport, buoyed in part by the number of Australians now in the competition.

“We have seen real momentum this year around the NBA,” said Arndt. “Both in our digital and TV assets and part of that is down to all the Aussie action, with some eight Australians playing we have been keen to highlight them.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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