Essence is added to the GroupM fold

WPP’s Group M has acquired independent digital media buying agency Essence.

The announcement:

WPP’s GroupM, the world’s leading global media investment group, announces plans for the addition of Essence Digital Limited (“Essence”), the global agency that is the world’s largest independent buyer of digital media, to its portfolio in concert with WPP’s acquisition of a majority stake in the company. Following the combination of the two marketplace leaders, Essence will continue operating as an independent brand, but with the advantage of access to GroupM’s global reach and infrastructure.