EssenceMediacom creates specialist data, technology, and analytics team

GroupM agency EssenceMediacom has formed a dedicated data, technology, and analytics function to deliver business solutions to clients in the post-cookie era.

“We are investing significantly in our data, tech and analytics capability, which will enable us to provide further clarity and direction for our clients in this ever-changing environment,”said CEO Pippa Berlocher.

“We are committed to providing the expertise that our clients increasingly require to breakthrough in the new communications economy.”