News

EssenceMediacom officially launches as the ‘breakthrough agency’

January 31, 2023 8:00

GroupM’s merged agency, EssenceMediacom officially launched globally today, under its new branding as the ‘breakthrough agency’.

First revealed in early 2022, GroupM said the merger between Mediacom and Essence, is to “disrupt the old models across media, creative, innovation and analytics”, built to deliver new opportunities for brands and “deliver truly integrated media solutions”.

The new EssenceMediacom logo

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics
EssenceMediacom GroupM Pat crowley
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